Unleashing Generative AI Beyond Cost-Cutting to True Innovation

Generative AI isn’t just another productivity tool—it’s a gateway to transforming business models and exploring new possibilities.

Generative AI in business

The Power of Generative AI

Generative AI has entered the spotlight, yet many businesses still underestimate its potential, focusing mainly on boosting productivity or cutting costs. A recent off-the-record roundtable with AI experts brought forward intriguing insights that could shift how companies approach this technology.

1. Small Steps vs. Big Vision

While it’s tempting to use AI solely for efficiency, AI leaders advocate for a bolder approach: using AI to tackle transformative opportunities. Generative AI has the potential to create entirely new business models—not just optimize existing ones.

2. Your Data is the Key

Public datasets used in generic AI models often produce unreliable results. Instead, companies should harness proprietary, clean data to unlock precise and valuable insights, which are far more dependable than those based on the broader Internet’s messy, public datasets.

3. Think Beyond the Chat Interface

The familiar chat interface narrows our view of AI’s capabilities. Instead of getting caught up in finding “the perfect prompt,” organizations should consider AI’s applications beyond conversational tools, such as updating legacy systems or refining old code to reduce tech debt.

4. A Need for Rigorous Vetting

Many experts highlighted the importance of closely monitoring AI’s outputs. Automated processes can scale quickly but require robust oversight frameworks to ensure quality. Investing in such frameworks now can prevent future headaches as AI applications expand.

5. Navigating Socioeconomic Disruptions

One takeaway was AI’s potential to disrupt jobs and entire sectors. Leaders must balance AI’s capabilities with its impact on the workforce, preparing for rapid societal changes over the coming decade.

In conclusion, generative AI is more than just a tool—it’s a catalyst for innovation and transformation. For companies willing to look beyond immediate gains and cost-saving measures, the technology offers a chance to redefine industries and stay ahead of the curve.

Richard Winsor, Greenland NH, COO, Chief Operating Officer, Vice President Supply Chain, Vice President Operations, Vice President Procurement
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